User directed sales tool are becoming key for driving conversions in internet marketing. We look at the newest offering, Stealth Tube Bonus.
What is StealthTube?
Imagine your website or sales pages being able to understand what your visitor wants to hear and use that convert them… That's exactly what StealthTube does.
StealthTube allows you to create Video Sales Letters, Video Surveys, Membership Sites, and Webinar Replays that use the power of video sales letter surveys to tailor your videos to each viewer's interests and dramatically boost leads and sales.
Imagine having a sales presentation that adapts itself to each viewer. Imagine if you could match the right features, benefits, and pricing to each viewer's unique needs.
- higher cold traffic conversions
- more sales than usual
- lower custom acquisition cost
- scaling your campaigns faster
With StealthTube you get
the SealthTube WP plugin app
- Video Sales Letter Mastery 12-step video training + YouTube Funnel Mastery 5-phase YouTube strategy.
Brett Rutecky says:
The way it works is that you start with a into video, then after that video ends you can have it show a question.
This question can then have one or more answers. After people select an answer to their question you can then either show them a different video, specific to their answer, or you can redirect them to any URL you like. If you show them a new video, that video can then have a question at the end of it, with one or more answers, which then can either show another video, or redirect them to a URL depending on their answer. You can go as deep as you like with it. Though honestly in most practical uses, users will likely just go one or two levels deep. Showing them a video, asking a question and then redirecting them based on the answer. Or perhaps showing them a video, then a second video based on the answer, then finally a second question with a redirect based on the answer to that second question.
It sounds complicated when I try to explain it in writing, but actually its not. What t his is doing is basically making a video interactive, by asking people a question at the end of the video and then redirecting, or showing a new video, based on the answer they click.
In order to put your interactive video on your post or page you can use either the short code that displays in the plugins main dashboard or you can use the custom button that it ads to the WordPress WYSIWYG editor.
Using the short code is the quick and dirty method that is fast but does not have a lot of options. Using the button in the editor method gives you a ton of options for your video such as the ability to set the video height and width, if it should show the controls, if it should autoplay and some other options that frankly you probably wont care about. The important ones being the sizing, controls, and autoplay options.
StealthTube is easy to use however there are some things about it that are not totally obvouse. For example when I first started testing this I could not figure out how to get it to redirect to a URL that I wanted after people selected a answer to a question. The reason I could not figure it out is because the input field that is next to each answer choice when building your interactive video is labeled “Video URL”. After speaking to the vendor I understood that you for sure can put a video URL in there, and the plugin will then play that video in response to the answer choice. However if you want redirect as a response to a specific answer choice instead of playing a new video you simply put the URL you want people to redirect inside of that field. Given that it was labeled “Video URL” I would never have figured that out if I had not asked. Well I might have, if I didn't give up first, but it would have taken a while.
This also relates to the one thing that I really did not like at all about this plugin. Its help section. While this plugin does indeed have a help section built right into it which I was glad to see, the help in there is totally useless for explaining how the plugin works. Its nothing more than a description of the different YouTube video player options, which incidentally was copied and pasted right from YouTube's own support page. There where no instructions on using the plugin, no tutorial videos, not even a link to a support desk. Frankly I found this very disappointing and I was not afraid to tell the vendors about it. They assured me that they would revamp the support area prior to the launch, however at the time of writing this they still have not given me an updated version of the plugin.
Despite this StealthTube worked well. All of th
e options worked, it played my video as it should, asked the questions when it was suppose to, then redirected the users or played the new video based on the answer selected (I tested both options).
Now you might be asking yourself, why does this even matter? Well, while you can go very deep with your options and questions, forming a kind of survey of sorts, even if you dont want to do that, just having a single question in the middle of your video or at the end of your video makes it more interactive. It ensures that people are paying attention to your video and forces them to be involved in it. Basically it can be a 'pattern interrupt'. For those who don't know what that is, its where you do something unexpected to grab peoples attention. People see videos all over the place online, especially salesy (is that a word) type videos. Grabbing their attention is an important thing.
Besides that you can make your video customization, so that it takes on a different flow based on the users question answered. Finally you can send them to specific offers or pages based on what they answer. For example I could do a video talking about how two of the main things you need to make money online are traffic and a product to sell. After the video ends I can ask them, do they think the thing they need most is traffic or a product. If they click traffic I can redirect them to a SEO or social traffic affiliate offer. If they click product I can redirect them to one of my agency reseller offers. This is just one example of course but it emphasizes what I mean by making your video interactive and then being able to customize what happens based on the answers that the viewer selects.
So what do I think of this over all? Well as I said the help, in the version I have, is seriously lacking, though the plugin is fairly easy to use. There have been other software that does this such as Video Agent X and honestly if you already have one of those you probably don't need another one. However if you don't have a tool like this in your kit already then I think this is something worth considering. This is one of the most flexible tools of its type that I have seen and I have no doubt that interactive video is going to be more effective for sales pages, squeeze pages, and training's that lead into affiliate offers than just a static video with a boring link underneath.
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